Web video ramping up

A recent survey by Limelight Networks showed that the largest online retailers are including web videos on their product pages in an effort to increase sales, and it’s working. Retailers like Amazon.com and Overstock claim that they get higher conversion rates and fewer abandoned shopping carts when they add video that explains or demonstrates a product on their sites.

No wonder – web videos can communicate about a product or service like nothing else. And this doesn’t just go for products. Organizations can better engage with their customers and stakeholders when they see how their product or service works in a tangible way.

For example, Michigan Land Use Institute is a non-profit organization with many program areas. So many, in fact, it’s often difficult to explain what it is they do. Video production company Rivet Entertainment produced a web video called “Real. Solutions. Now” that has helped MLUI to engage with their audience by explaining their program areas, and has increased contributions in a meaningful way.

Rivet Entertainment produces videos for the web that effectively demonstrate products and services. Contact us today to see how our web video production division can help your organization to thrive.

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