Producer Bill Latka • Allstate

The outstanding commercial production company, GARTNER, with offices in New York and Santa Monica called on Rivet’s Bill Latka to line produce a series eight television commercials for Allstate. Here’s one of them. Director Jim Gartner has a way with people and design, and is considered to be one of the top five commercial directors in the country. The commercial is called, “Back to Basics.” Shot in Los Angeles, we turned a warehouse into a funky art gallery, including building a 2000 square foot wooden slat floor.

Bill Latka worked as a freelance line producer on this project.

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