No Coal Plant

This TV commercial encourages people to vote for new leadership at their electricity co-op. The electricity supplier wants to build a coal-fired electric power plant that the State of Michigan says they don’t need, and it has been proven to be too costly.

The television commercial was produced for air in local markets across northern Michigan.

The spot was directed by Bill Latka. Produced by Rivet Entertainment for Co-op Conversations and the Sierra Club.

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