Heilman Center “Betsy Travel”

Bill Latka of Rivet Entertainment produced and directed this TV commercial telling the story of an actual patient, and of her success with treatment by the Heilman Center for Pain & Spine Care. When directing a documentary-style commercial like this one, Latka said, “It’s important to really understand what the client wants to say and to prepare before the subject’s interview so that you capture the honesty of the story, and capture the story that tells the client’s story, too.”

Heilman Center clinics are located in Ypsilanti, MI, and Philadelphia, PA.

Rivet Entertainment produces television commercials in Michigan and Los Angeles. This spot was produced out of the Traverse City office.