Getting Back on Track

Rivet Entertainment produced this web video, Cherryland Electric: Getting Back on Track for the non-profit, Co-Op Conversations. We present some complicated issues being faced by owners of an electric cooperative in northwest lower Michigan in a fun, interesting and breezy way.

These same issues are being faced at co-ops all over the country. Written, produced, and finished entirely at our Michigan studios. The web is of course a cost effective strategy to promote a message and to engage with an audience.

This video was distributed on YouTube, featured on the Co-Op Conversations website. We did a DVD video production that was made available on to 31,000 Cherryland Electric Co-op members.

This was a scripted video project where we worked with a group that wanted to “do something on the web.” We proposed the idea of using animation and a host to break down this complicated topic. Along the way, the idea of promoting a candidate for change at this electric co-op was introduced. We modified the script to accommodate their quasi-political message.